Sports Business

1 article

Novak Djokovic in a business meeting, advising on wellness investments with General Atlantic, showcasing the convergence of sports, finance, and technology.

AI & Machine Learning

Novak Djokovic advises General Atlantic on wellness investments

Fresh off a record 24th Grand Slam title and an unprecedented 428 weeks at World No.

Kaleo Kekoa·June 27, 2026